As the COVID-19 virus has accelerated the change from off- to online shopping, Ecommerce has taken a giant leap forward. Many business find themselves having to translate their carefully constructed offline brand experience to a consistent online brand experience within a couple of weeks.
But how do you create an experience that will WOW your customer?
- What is your business model & value proposition in the online world? Does it need to be any different from today?
- Does your online journey create the experience that fits your brand identity? And if not, what to change?
- What about your unboxing experience? Could it create a buzz and how to use it for brand activation?
- Incorporate all senses in your offering. How should your product look (visual – colors, logo’s), feel (texture – of your packaging materials). Did you think about sound, taste, and even smell?
Join us in a 4hr (online) workshop to create a sensational brand proposition with or without consumers to join in a co-creative setting. We will fuel you with our knowledge on sensory product experience, inspire you with examples from other industries, challenge your status quo and co-craft with your team a new experience that tickles the senses and fits your brand
We can test the proposition with consumers in either community or short survey set-up afterwards in case useful.
💬 Please feel free to contact me if you need any further information.