Explore & innovate

The Challenge

How can we launch the best brand-concept-product composition per market, taking into account variables such as brands, formats, prices and liquid compositions?

Our Story

We conducted agile concept-product testing, in which our hands-on consultants went the extra mile in local support, in delivering automated reporting and country calls on how to proceed. 

Our Shared Success

Launching the strongest proposition per country.Validation in 35 countries resulted in 11% sales increase in global sales in 2016. Propositions are still in-market. An impressively profitable launch for our client.

Get in touch with the expert

Ronald Laan
Research Director
+31 20 723 42 60

Inspired? We’re all ears!?

Let's talk