Explore & innovate
How can we launch the best brand-concept-product composition per market, taking into account variables such as brands, formats, prices and liquid compositions?
We conducted agile concept-product testing, in which our hands-on consultants went the extra mile in local support, in delivering automated reporting and country calls on how to proceed.
Our Shared Success
Launching the strongest proposition per country.Validation in 35 countries resulted in 11% sales increase in global sales in 2016. Propositions are still in-market. An impressively profitable launch for our client.