A high energy innovation path

Flipping traditional ideation on its head

Together we test and create concepts. We make mistakes right away to learn, moving towards the solution for you. We use real customers that help us shape the path to your ideal future!

Test & Tweak the MVP at record speed

Instead of trying to understand the market and consumers, we focus on creating concepts from the very start, testing and reworking MVPs as soon as possible. We will start creation from the start, and test bold ideas with consumers.

Fail fast. Learn faster.

We use real customer experiences to find the best solution to your problem. We connect with consumers through a multi sensory approach that engages their feelings, not their thoughts.

Discovery
Idea development
Concept refinement
Scaling & launch
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Finish First speeds up your innovation process

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Co-creation of new products

Give your consumers a leading role in co-designing your next product or service. Use MVPs to create a realistic product experience. Discuss technical product specs, marketing, packaging and communication.

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Shopper Strategy & Creation of Planograms

We create a series of planograms based on existing insights and Haystack shopper expertise. A good starting point for refinement by consumers in an iterative research approach

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(Sustainable) pack design challanges

We visualise more sustainable packaging alternatives making use of generative AI like MidJourney and Stable Diffusion. We use these as input for consumer pack creation sessions. Fast learning & iteration with packaging experts to challenge feasibility

How we co-developed a new energy drink with Heineken

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The Essence of Finish First

1

Adopt a start-up mindset

Or, in short: a cross-departmental strategy, thorough research, and unparalleled adaptability.

2

Fail fast & learn faster

Iterative learning will guide you towards better-informed decisions. Who fails faster, learns faster—and that'll supply you with the insights needed to improve.

3

Fast-track your time-to-market

It's all about testing and launching your MVPs at record speed. The faster you move, the faster you'll fail—and make the necessary adjustments for success.

4

Discover the truth about your consumers

Don't expect consumers to behave precisely the way you'd predict. People are emotional creatures who feel their way through the market.

“Having a completely iterative and multi-faceted approach, focused on the consumer, the category and product enabled us to move with pace and ensure we got in front of consumers much quicker than most global NPD.”

CMI Global Heineken

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Reach out to our expert on the matter

Tara Shrimpton-Smith
Business director
tara.shrimptonsmith@haystack-consulting.com