Evaluation

Wij scoren jouw ervaring

We evalueren elk aspect van je huidige versie en brengen precies in kaart welke aanpassingen nodig zijn om je marktintroductie zo soepel mogelijk te laten verlopen!

Wat wil je evalueren?
Een nieuw idee voor een drankje
Een nieuwe campaigne
Een verblijf op de luchthaven

Beverage brand to introduce futuristic Quantum Drink?

GlowFizz is set to revolutionize the drink market with its innovative new product, Quantum Drink. This sparkling beverage is unlike anything you've experienced before—it changes both color and flavor based on ambient lighting. The drink contains special nanobubbles that glow in the dark, creating a captivating, bioluminescent effect when shaken.

During daylight, Quantum Drink offers a refreshing citrus flavor, but as lighting dims, it transforms into a sweet berry taste. The bottle itself, made from interactive materials, mimics the design of a futuristic time-travel device, complete with a unique "quantum" timer that counts down to the next flavor change, offering an exciting and sensory experience with every sip.

Would you buy this product?
How likely are you to recommend this product?

Chocolate bar to rebrand as 'Marathon' in the UK?

In a surprising twist, a chocolate bar could be rebranded as 'Marathon' once again for the UK market. The ‘Marathon’ name was originally used in the UK as part of a campaign to market the bar as a health-conscious snack, despite its long-standing global identity under a different name.

Could this nostalgic branding be revived to tap into its legacy, blending health and indulgence for modern consumers? The potential rebranding raises questions about the future of this beloved treat.

How would you rate this rebranding?
Are you a fan of the name?

Futuristic wellness pods coming to your airport?

Your airport could soon offer an innovative solution to traveler stress with the introduction of Sensory Recharge Pods, designed to provide customizable relaxation spaces. These pods would allow passengers to unwind during long layovers or delayed flights.

Each pod offers a tailored sensory experience, with settings like "Calm Forest" or "Ocean Breeze," where lighting, sounds, and even scents adapt to create a personalized ambiance. Integrated smart technology offers meditation guides, light exercise options, and productivity tools, while sleep-enhancing features like noise cancellation and temperature control ensure optimal rest.

Health-conscious travelers can also enjoy oxygen boosts, aromatherapy, and UV light therapy to combat fatigue and jet lag.

Would you use this product?
How likely are you to recommend this product?

We evaluate and surpass

Producten

We hebben overal ter wereld getest, volgens strikte protocollen, terwijl we stapsgewijze verbeteringen hebben doorgevoerd (zoals AI Smartprobing).

Ideeën & Concepten

We valideren niet alleen ideeën en concepten - we creëren ze met jouw consumenten in gedachten!

Diensten

Elke digitale dienst vraagt om een eigen manier van validatie. Of je nu actief bent in bankwezen, verzekeringen, telecom of een andere sector, je kunt erop rekenen dat wij het goed aanpakken!

Verpakking

Via onze Impack Power-oplossingen ondersteunen we bij elk doel binnen verpakking en schapstrategie.

Claims

Zal jouw claim de juiste aantrekkingskracht op je merk creëren? We scoren niet alleen op de korte termijn, maar ook op de lange termijn.

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"Haystack brainstorms with us as a partner to create challenging, innovative, and custom-made projects."

"We have great professional experience with Haystack! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others."

"Haystack has a critical approach embedded in their company culture and methodologies. That is why we prefer to work with Haystack."