Evaluation

Nous évaluons votre expérience

Nous évaluons chaque aspect de votre version actuelle, en identifiant précisément les changements nécessaires pour que votre entrée sur le marché soit la plus fluide possible!

Que souhaitez-vous évaluer?
Une nouvelle idée de boisson
Une nouvelle campagne
Un séjour à l’aéroport

Beverage brand to introduce futuristic Quantum Drink?

GlowFizz is set to revolutionize the drink market with its innovative new product, Quantum Drink. This sparkling beverage is unlike anything you've experienced before—it changes both color and flavor based on ambient lighting. The drink contains special nanobubbles that glow in the dark, creating a captivating, bioluminescent effect when shaken.

During daylight, Quantum Drink offers a refreshing citrus flavor, but as lighting dims, it transforms into a sweet berry taste. The bottle itself, made from interactive materials, mimics the design of a futuristic time-travel device, complete with a unique "quantum" timer that counts down to the next flavor change, offering an exciting and sensory experience with every sip.

Would you buy this product?
How likely are you to recommend this product?

Chocolate bar to rebrand as 'Marathon' in the UK?

In a surprising twist, a chocolate bar could be rebranded as 'Marathon' once again for the UK market. The ‘Marathon’ name was originally used in the UK as part of a campaign to market the bar as a health-conscious snack, despite its long-standing global identity under a different name.

Could this nostalgic branding be revived to tap into its legacy, blending health and indulgence for modern consumers? The potential rebranding raises questions about the future of this beloved treat.

How would you rate this rebranding?
Are you a fan of the name?

Futuristic wellness pods coming to your airport?

Your airport could soon offer an innovative solution to traveler stress with the introduction of Sensory Recharge Pods, designed to provide customizable relaxation spaces. These pods would allow passengers to unwind during long layovers or delayed flights.

Each pod offers a tailored sensory experience, with settings like "Calm Forest" or "Ocean Breeze," where lighting, sounds, and even scents adapt to create a personalized ambiance. Integrated smart technology offers meditation guides, light exercise options, and productivity tools, while sleep-enhancing features like noise cancellation and temperature control ensure optimal rest.

Health-conscious travelers can also enjoy oxygen boosts, aromatherapy, and UV light therapy to combat fatigue and jet lag.

Would you use this product?
How likely are you to recommend this product?

Nous évaluons et nous surpassons

Produits

Nous testons des produits partout dans le monde, selon des protocoles rigoureux, tout en intégrant des améliorations continues (par exemple grâce à l’IA Smartprobing).

Idées & Concepts

Nous ne faisons pas que valider des idées et des concepts — nous les concevons en gardant vos consommateurs à l’esprit!

Services

Chaque service digital nécessite une approche de validation différente. Que vous soyez dans la banque, les assurances, les télécoms ou tout autre secteur, vous pouvez compter sur nous pour le faire comme il se doit!

Packaging

Grâce à nos solutions Impack Power, nous vous accompagnons dans tous vos objectifs liés au packaging et au linéaire.

Promesses

Votre promesse créera-t-elle l’attraction recherchée pour votre marque? Nous ne mesurons pas seulement l’impact à court terme, mais aussi sur le long terme.

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