Our Innovations

Some of our productised innovations

Innovation only matters when it connects with people. At Haystack Consulting, we help brands uncover new opportunities, validate ideas, and design concepts that balance creativity with consumer reality. Our approach blends behavioral science, sensory understanding, and co-creation to turn insight into innovation that sticks.

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HaySense

Predictive analytics that tells you how much consumers will like a product - before you test it.

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Virtual Audiences

Get real consumer insight in hours - not weeks - with AI personas built from genuine human behaviour.

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Video Research

Video feedback that captures emotion, nuance, and real human behaviour - embedded directly into your research.

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Predictive Modeling

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Digital Twins

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Treasure Hunt

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Finish First

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