Haystack Sustainability Charter (Structured by SDGs)

Haystack is committed to creating a positive impact on people, society, and the environment. As a research and strategic consultancy agency, we integrate sustainability into both our internal operations and the value we deliver to clients. Our efforts are aligned with the Sustainable Development Goals (SDGs) most relevant to our activities.

Zero hunger

Reduce food waste & promote responsible product use in research

We carefully plan product quantities for taste and sensory research to avoid unnecessary waste.
When leftover products remain, we repurpose them responsibly in consultation with clients.
We contribute to reducing food waste across the value chain by promoting conscious, efficient practices in all food-related projects.

Good Health & Well-being

Contributing to healthier food and beverage choices

We support clients in developing products with reduced salt, sugar, and fat levels.
We participate in the development of appealing alcohol-free beverage alternatives.
Through our insights and research, we help make healthier choices more accessible, enjoyable, and mainstream for consumers.

Gender Equality

Ensure equal opportunities and an inclusive workplace

We are committed to a workplace where every individual has equal opportunities, regardless of gender, age, background, or identity.
We maintain transparent salary structures and clear growth paths, with specific attention to gender equality.
We perform an annual employee engagement survey and create action plans to support well-being, safety, and inclusion.
Inclusivity is embedded in our culture and reflected in how we work with employees, participants, suppliers, and clients.

Affordable and Clean Energy

Transition to sustainable energy and mobility

We electrify our vehicle fleet and support employees in choosing sustainable mobility, including bicycle leasing options.
We have installed solar panels to support renewable energy consumption.
We promote hybrid meetings and working from home to reduce transport-related emissions.

Decent Work and Economic Growth

Promote fair employment, well-being, and transparent growth

We ensure a safe, accessible and inclusive environment for all employees.
Transparent career paths, salary structures, and equal opportunities are embedded in our HR policies.
We conduct yearly employee engagement surveys to foster continuous improvement in workplace well-being.

Responsible Consumption & Production

Reduce waste, use sustainable materials, and inspire responsible choices

We minimize single-use plastics in research and have transitioned to reusable alternatives like glass and porcelain.
We reduce material use by applying conscious, efficient planning in research activities.
Sustainability criteria are integrated into all research and consulting projects, influencing both internal practices and client outcomes.
We encourage clients to make sustainability a central part of their brand, innovation, and consumer strategies.

Climate Action

Reduce emissions and improve energy efficiency

We improve office energy efficiency through green electricity and reduced consumption thresholds.
We reduce air travel and stimulate train travel within Europe.
When flights are unavoidable, we compensate for emissions.
Our mobility strategy, office energy policy, and research processes all contribute to lowering our environmental impact.

Partnerships for the Goals

Collaborate with clients to drive sustainable market impact

We help clients develop and communicate sustainable product concepts and strategies.
We promote sustainability-focused decision-making in brand building and innovation processes.
Through our research, we inspire consumers, partners, and clients to adopt more sustainable behaviors and practices.
We view sustainability as a shared responsibility and work with stakeholders to amplify collective impact.

Our commitment

Haystack believes that meaningful impact is created through consistent action — both internally and in partnership with our clients. By aligning with these SDGs, we strive to:

Congrats! You have successfully launched a

self-stocking fridge system