Crafting price strategies that drive value and growth
Pricing is one of the most powerful signals a brand sends. It tells consumers how to value your product, how to compare it, and how to choose it. At Haystack, we combine behavioral science, market modeling, and sensory understanding to define prices that balance consumer willingness to pay with brand equity.
We don’t just test numbers, we uncover the story that the price of your product’s tells.
About the service
What is price strategy?
A price strategy defines how your brand positions itself in the market through pricing decisions that have impact on both consumer perception and business objectives. It’s about finding that sweet spot where value meets profitability.
Understanding consumer sensitivity
We measure how different audiences react to your product’s price and the impact of price changes using advanced techniques like choice-based conjoint and basket simulations.
Beyond pricing: the value equation
True pricing power goes beyond numbers. Our work also explores how sensory, emotional, and functional cues shape value perception.
Why price strategy matters
Pricing is one of the few levers that directly influences both profit and perception. Getting it right unlocks sustainable growth, competitive advantage, and consumer trust.
Find your value sweet spot
Identify the optimal price range that maximizes both consumer appeal and profitability. See where value perception meets margin potential and make decisions that fuel sustainable growth.
Strengthen your brand position
Understand how pricing shapes brand perception and competitive standing. Craft a price architecture that signals quality, confidence, and congruence with your brand’s story.
Launch and adjust with certainty
Simulate real-world purchase decisions before you go to market. Test multiple price scenarios, predict consumer reactions, and launch (or adjust) with data-backed confidence.
Start working on your price strategy now
At Haystack, pricing is never just a calculation, it’s a sensory, strategic, and behavioral story.
Ideal partner
Why partner with Haystack for price strategy
At Haystack, we turn pricing into a growth engine, not a guessing game.
Our approach blends market science with human insight to uncover how consumers truly feel value. We don’t just find the right number; we shape the story behind it.
From modeling real purchase choices to translating data into action, we guide you toward price decisions that elevate your brand, protect your equity, and unlock opportunity.
Unique process
Built for real-world decisions
We know pricing lives at the crossroads of business goals, market realities, and consumer emotion. That’s why our process combines behavioral modeling with sensory understanding, so you can make decisions that drive both volume and meaning.
Where science meets story
Our proprietary research frameworks capture what consumers say, do, and feel about price. Using advanced conjoint modeling and hybrid qualitative tools, we simulate real buying moments to predict reactions before they happen.
From insight to impact
We don’t leave insights on a slide. Our collaborative workshops and storytelling-led reporting translate data into confident commercial moves, from pack architecture and promotional planning to portfolio pricing and brand positioning.
Brand aligned
A partner who sees price through every sense
We help you design price strategies that are financially sound, emotionally resonant, and aligned with your brand’s unique sensory identity.
Multisensory thinking
We integrate sensory and emotional cues into pricing strategies to reflect how consumers feel value, not just how they calculate it.
Predictive precision
Powered by behavioral models calibrated with real market data, we simulate how price shifts affect share, equity, and choice.
Collaborative activation
Every project ends with clear stories, pricing playbooks, and activation sessions so your teams move from insight to action with confidence.
Custom-fit process
We tailor every study to your brand reality and growth ambition, ensuring your strategy works across categories, countries, and consumer segments.
How we shape your price strategy
Our process is built to balance rigor and agility. We start by aligning on your business context, then explore how consumers perceive value, model realistic scenarios, and translate insights into activation. Every step is collaborative, ensuring your teams not only see the data but know how to act on it.
Alignment
We begin with a kick-off meeting to understand your brand, market landscape, and commercial challenges. Together, we align on the questions that matter and define the hypotheses that will guide the study.
Fieldwork
Through advanced techniques like Choice-Based Conjoint or Basket Exercises, we simulate true buying behavior. Consumers make realistic trade-offs, allowing us to capture how price, brand, and product cues interact.
Activation
We can conclude with collaborative activation workshops, where insights become clear actions. Together, we shape pricing corridors, communication guidelines, and innovation implications, so you leave with a strategy that’s ready to perform in-market.
Design
We co-design the research setup: defining product sets, price ranges, competitive context, and realistic market scenarios. Our sensory and behavioral expertise ensures the stimuli feel authentic and relevant.
Modeling & analysis
We apply predictive modeling to quantify elasticity, market share impact, and value perception. But numbers are just the beginning, we translate them into human stories about how your consumers think and feel about price.
Alignment
We begin with a kick-off meeting to understand your brand, market landscape, and commercial challenges. Together, we align on the questions that matter and define the hypotheses that will guide the study.
Design
We co-design the research setup: defining product sets, price ranges, competitive context, and realistic market scenarios. Our sensory and behavioral expertise ensures the stimuli feel authentic and relevant.
Fieldwork
Through advanced techniques like Choice-Based Conjoint or Basket Exercises, we simulate true buying behavior. Consumers make realistic trade-offs, allowing us to capture how price, brand, and product cues interact.
Modeling & analysis
We apply predictive modeling to quantify elasticity, market share impact, and value perception. But numbers are just the beginning, we translate them into human stories about how your consumers think and feel about price.
Activation
We can conclude with collaborative activation workshops, where insights become clear actions. Together, we shape pricing corridors, communication guidelines, and innovation implications, so you leave with a strategy that’s ready to perform in-market.
Don’t just take our word for it
"Great team to work with. Always innovating research agency for sensorial research!"
"Haystack brainstorms with us as a partner to create challenging, innovative, and custom-made projects."
"We have great professional experience with Haystack! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others."
"Haystack has a critical approach embedded in their company culture and methodologies. That is why we prefer to work with Haystack."
Ready to shape your price story?
Every pricing decision tells a story about your brand, your consumers, and your market.
If you’re ready to explore how data and human insight can define the right value for your brand, our team would love to connect.
Frequently asked questions
Curious about how we approach pricing research, how it fits into your wider brand or innovation work, or what to expect from a project with Haystack?
How do you make sure your pricing studies reflect real consumer behavior?
We simulate real purchase situations using techniques like Choice-Based Conjoint and basket exercises. Consumers make trade-offs between real brands, prices, and formats, giving you behavioral, not hypothetical data.
Is it always a holistic engagement, or do you also offer a lighter option?
We offer both. For rapid questions or a narrow scope, choose our Quick Scan, which combines a short intake, an audit of current price and promotion positions, and light modelling on your existing data to surface risks and opportunities fast. You get a concise readout with clear priorities and recommended price and pack moves, with the option to scale into a full calibrated market simulation when needed.
Can you test different pricing scenarios for multiple countries?
Yes. We regularly run multi-country studies and calibrate them to local market data, cultural cues, and purchasing power, so results are both comparable and contextually relevant.
How long does a typical price strategy project take?
It depends on complexity, but most projects run between 4 and 6 weeks from alignment to final presentation. Shorter “price pulse” studies can be completed in as little as two weeks.
Can you integrate pricing insights with brand strategy or innovation work?
Absolutely. Pricing is rarely a standalone question. We connect it with brand health, innovation testing, and category strategy, ensuring your pricing choices align with overall brand growth.
Do you only work with established brands, or also with startups?
Both. While we often partner with global FMCG and retail brands, we also help emerging businesses set pricing foundations that communicate their value story from day one.
What kind of data do you need from us before starting?
Usually, we’ll ask for your sales data with current price lists. Don’t worry if you don’t have everything, we’ll guide you through what’s essential.
Start shaping your price strategy today
The right price doesn’t just drive sales, it defines how consumers experience your brand.
Let’s uncover the emotional, behavioral, and commercial signals that guide real decisions, and build a pricing strategy that feels right, performs strong, and lasts.
