Co-creation: turning collaboration into innovation
At Haystack, we believe the best ideas are born when people think, feel, and create together.
Our Co-Creation Sessions bring your teams, consumers, and our research experts into one guided space to explore, imagine, and build solutions that connect insight with impact.
It’s not brainstorming. It’s structured creativity powered by behavioral science, sensory thinking, and design facilitation with actionable output.
About the service
What are co-creation sessions?
Co-Creation Sessions are collaborative workshops where we bring your stakeholders and consumers together with our research experts to co-design new ideas, concepts, and experiences.
Each session is grounded in real insight and guided by trained facilitators who translate creativity into tangible outcomes.
From inspiration to iteration
We turn insights into ideas and ideas into action. Using frameworks like Design Sprint and Ideation Flow, we inspire teams to unlock creativity while staying anchored to business and brand objectives.
Creative confidence, structured process
Our approach mixes divergent and convergent thinking. Participants explore broadly, together we will connect the dots and ideate freely. Then, we refine ideas through guided reflection, consumer feedback, and rapid prototyping.
Why co-creation matters
Innovation thrives when people collaborate across disciplines.
Co-Creation Sessions help teams to focus, move faster, align better, and design ideas that resonate deeply with real consumer needs.
Bridge insight and action
Turn research findings into creative direction by involving teams, our research experts and consumers in the same space.
Accelerate innovation
Our sessions compress weeks of work into days, combining creativity, testing, and iteration in one agile flow.
Build shared ownership
When teams co-create solutions together, alignment and commitment come naturally. Ideas move forward faster because everyone helped shape them.
Start collaborating now
At Haystack, co-creation is more than a workshop format. It’s a mindset that brings empathy, inspiration, structure, and creativity together to solve real challenges.
Ideal partner
Why partner with Haystack for co-creation
We bring behavioral science, sensory understanding, and creative facilitation into every session.
Our moderators are trained to balance open exploration with strategic focus, ensuring creativity stays grounded in brand reality and consumer truth.
Whether it’s concept creation, packaging design, or brand storytelling, we tailor each session to your challenge and ambition.
Unique process
Built for creativity that delivers
We run co-creation as a funnel: we start wide to spark inspiration and gather diverse input, then make focused decisions at each step to move from discovery to definition. We blend hard evidence with creative thinking so ideas become concrete and actionable.
Where structure meets spontaneity
We use validated tools like Treasure Hunt, and Idea Clustering to guide participants through ideation and selection.
From ideas to prototypes
We visualize ideas live, and we test them with consumers or Virtual Audiences either in session or as a follow-up, so you refine direction and spot early winners.
Brand aligned
A partner who helps teams think and feel together
We create spaces where creativity feels natural and productive, helping teams rediscover their sense of purpose and collaboration.
Human-centered facilitation
Every session is moderated by our research experts trained in group dynamics and creative thinking.
Sensory inspiration
We use real stimuli, prototypes, and sensory triggers to spark imagination.
Collaborative alignment
Teams co-own outcomes, ensuring momentum continues after the workshop.
Custom design
Each session is tailored to your objectives, category, and innovation maturity.
How we design your co-creation journey
Our process is fast, focused, and flexible. Each step builds creative momentum while keeping your goals in sight.
Preparation
Define your challenge, gather existing insights, and set clear objectives for the session.
Ideation
Facilitate guided exercises to generate and cluster ideas around key opportunity spaces.
Activation
Translate the strongest ideas into actionable next steps, supported by concept boards or prototypes.
Inspiration
Immerse participants in trends, category cues, and consumer insights to spark imagination.
Refinement
Test, prioritize, and develop concepts through discussion, visualization, and consumer input.
Preparation
Define your challenge, gather existing insights, and set clear objectives for the session.
Inspiration
Immerse participants in trends, category cues, and consumer insights to spark imagination.
Ideation
Facilitate guided exercises to generate and cluster ideas around key opportunity spaces.
Refinement
Test, prioritize, and develop concepts through discussion, visualization, and consumer input.
Activation
Translate the strongest ideas into actionable next steps, supported by concept boards or prototypes.
Don’t just take our word for it
"Great team to work with. Always innovating research agency for sensorial research!"
"Haystack brainstorms with us as a partner to create challenging, innovative, and custom-made projects."
"We have great professional experience with Haystack! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others."
"Haystack has a critical approach embedded in their company culture and methodologies. That is why we prefer to work with Haystack."
Ready to shape your next idea?
The most powerful ideas are built together.
If you are ready to turn collaboration into innovation, our team would love to co-create with you.
Frequently asked questions
If you are considering a Co-Creation Session, here are some of the most common questions we get from teams preparing to collaborate.
Start your co-creation journey today
The best ideas start with collaboration.
Haystack’s Co-Creation Sessions bring teams, consumers, and insights together to spark creativity and build innovation that lasts.
If you are ready to transform your next challenge into opportunity, our team is here to guide the way.
