A strategic exploration of quality acceptance and perception in fruit retail
Identifying areas of improvement, devising effective marketing strategies, and ensuring a successful market launch.
The Challenge
In a first explorative qualitative phase, we organized two (online) focus groups to help define perception and quality acceptance. In the second phase, we organized a quantitative product test at a central location, enabling consumers to evaluate the product in real life. The product was tested in the context of a shelf and tasted, to give a 360° evaluation.
Our Story
In a first explorative qualitative phase, we organized two (online) focus groups to help define perception and quality acceptance. In the second phase, we organized a quantitative product test at a central location, enabling consumers to evaluate the product in real life. The product was tested in the context of a shelf and tasted, to give a 360° evaluation.
Our Shared Success
Based on this two-phased research, we provided our client with clear insights into the drivers and barriers of the key target group. Furthermore, we provided tangible recommendations on how to tailor their communication to align with customer expectations and how to introduce unique variations effectively.
Reach out to our expert on the matter
Other cases
Passenger Satisfaction Research at Brussels Airport
Continuously improving products, services, and operations at Brussels Airport to meet passenger demands.
Haystack Consulting’s sensory consultancy services
Haystack Consulting helps companies build and manage efficient sensory departments by providing setup, training, and ongoing support to ensure reliable insights and sustained success.
A strategic exploration of quality acceptance and perception in fruit retail
Identifying areas of improvement, devising effective marketing strategies, and ensuring a successful market launch.
Dreamfarm: spreading health & sustainability - reinventing plant-based spreads
Reformulating recipes to achieve a Nutri-Score A without compromising on taste or consumer liking.
M Museum
Combining senses and art to create multi-sensory exhibitions that enrich experiences and evoke emotions.
From MVP to sensory congruent energy drink
Defining sensory attributes, using competitors as stimuli, and developing and optimizing the concept, pack designs, and recipes to launch Heineken's entrance to the market of energy drinks.
IKEA – Furnishing the future of single households
A study to improve housing access for vulnerable single-parent families.
Online beverage consumption tracker
Helping companies unveil their blind spots. A case on understanding away-from-home beverage consumption.
Treasure Hunt
Our game challenges teams to look further, dig deeper, and be creative.
