Haystack On Stage: two dates in November

November 3rd: what event planners really look for

At the NBTC Partner Conference Meetings & Conventions, Stefan Peters joins Michael Siebers of NBTC (Netherlands Board of Tourism and Congresses) on stage. Together, they share the results of a study among event planners in the USA, Germany, the UK and Belgium. What drives their choices? And what does that mean for the Netherlands as a place to meet? For this study, we used our Virtual Audience©: AI-made profiles of real types of event planners, guided and checked by our own experts. That gave us fast insight across four countries, without months of fieldwork. This is a partner event, so the doors are closed. Curious anyway? Just ask us.

November 26th: a challenge for Rotterdam

On November 26th, the platform Communication and Marketing Rotterdam hosts its yearly charity show. This year, all eyes are on the Rotterdamse Uitdaging (the Rotterdam Challenge). The Rotterdam Challenge links local business owners to social projects. They share knowledge, people, materials and means. No money needed. Just a stronger city. But here is the hard part: how do you reach business owners who want to help Rotterdam? And how do you turn good will into real action? That is where we come in. Linda van der Windt, director of the Rotterdam Challenge, opens with her mission. Then Stefan shares what he learned from synthetic Rotterdam business owners: AI-made profiles of local entrepreneurs. After that, the whole room gets to work on real ideas for the campaign. Think of it as research that does not stop at a report. It ends with a room full of ideas.

Want to experience qualitative research with synthetic humans at the highest standards of speed, quality and investment? Get in touch!

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