What works, what doesn’t and why?

In a world of accelerating consumer change, AI overload and increasing pressure on marketing effectiveness, brands need more than data alone. They need clarity, confidence and direction.

During the session, Stefan will show how Virtual Audiences, predictive eye-tracking and human expertise together help marketers better understand audiences, find new opportunities, test concepts, optimize communication and evaluate packaging.

The focus of the session is not AI versus humans, but the strength of combining both. AI brings speed and scale, while human expertise adds context, interpretation and strategic direction. Together, they help marketers make better and more confident decisions.

Expect real cases, live OOH examples and practical insights into how human understanding and AI-powered capabilities together lead to stronger marketing choices.

Curious to discover what works, what doesn’t and why?

Come for the insights.
Stay for the cookies.

Visit the Haystack Consulting booth during NIMA Marketing Day to get exclusive first access at our upcoming brand model and discover how we help brands understand what really works, what doesn’t and why.