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Price is only one part of the story. At Haystack, we connect pricing with brand, innovation, and foresight, ensuring every strategic choice aligns with how people experience your brand. Explore our related services that complete the picture of growth.

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Insights that inspire smarter decisions

Explore more from our experts

Dive deeper into how people think, feel, and act when it comes to value and choice.Our latest articles share perspectives from Haystack’s researchers and strategists on topics like pricing psychology, brand perception, and innovation foresight, all grounded in real human insight.

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October 30, 2025

Meet us on stage this November

November is shaping up to be a month of stories, insights and sensory inspiration. You’ll find us on three stages, sharing how curiosity, technology and human understanding come together.
October 30, 2025

From hype to health — what’s really behind the growing curiosity for weight-loss medication?

Interest in weight-loss medication is growing. From medical professionals to social media influencers, we hear about it more and more. But where does public opinion stand in Belgium and The Netherlands?
October 29, 2025

When less becomes noticeable: Understanding what scarcity means for brands and shoppers

You head to the supermarket for your weekly shop, but the shelves look different. A small card says “temporarily out of stock”, prices are higher, and the packs seem smaller. As you look around, the pattern repeats across aisles: Olive oil and coffee have become more expensive, juice packs have shrunk, and familiar household products are missing.
September 25, 2025

“I don’t want to be a burden” – The hidden weight of loneliness among the elderly.

The National Foundation for Elderly has released a press statement that cuts to the heart of an often-overlooked reality: many older people don’t just feel lonely, they feel like a burden. That feeling quietly stops them from reaching out, even when the need for connection is urgent. According to the National Elderly Survey 2025, one in five Dutch seniors (22%) experiences severe loneliness. In total, half of all respondents said they feel lonely to some degree. And yet, behind the statistics is a repeating refrain: “I don’t want to be in the way.”
September 25, 2025

Snip, Snap, Insight!

Video has become the superstar of market research. It captures that sparkle in someone’s eye when they open a pack, the wrinkle of a nose at an unexpected odor, the little pause before a verdict. It’s real, it’s human, it’s unfiltered. And it’s so much more powerful than a number on a scale. But here’s the catch: when you ask hundreds of consumers to share their experience on camera, you don’t end up with “a few” videos. You end up with a mountain of footage. Dozens of hours, maybe hundreds. Buried in that mountain are golden nuggets—the little sparks that make a concept shine or reveal a hidden pain point. And until now, finding them was a slow treasure hunt.
September 25, 2025

Sensory symposium Pangborn

We were present at the Sensory symposium in Pangborn this summer, were we had the chance to share the behind-the-scenes of our collaboration with Jules Destrooper. If you missed this event, we have wrapped it up in a one-pager that’s easy to digest.
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