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Insights that inspire smarter decisions

Explore more from our experts

Dive deeper into how people think, feel, and act when it comes to value and choice. Our latest articles share perspectives from Haystack’s researchers and strategists on topics like pricing psychology, brand perception, and innovation foresight, all grounded in real human insight.

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September 23, 2026

EuroSense 2026: From innovation to impact

EuroSense 2026 brought the international sensory and consumer science community together in Oslo around a simple theme: “A Sense of Impact.”
September 23, 2026

How do you decide where to invest, when your sales channel options explode?

Shopping is changing in three ways at once: inspiration and buying collapse into one moment, demand increasingly comes from free creators instead of hired ambassadors, and AI is starting to do the discovering and shortlisting for people. The real question is which channels matter for your category and which new shopper behaviour is worth acting on.
September 23, 2026

The bad aftertaste of average coffee

Market research that averages across situations describes nobody, because people buy in specific moments with specific needs and a specific set of alternatives in mind. That averaging is why so many trackers and segmentations end up unused: they describe people in general instead of the buying moments you can actually act on. So build the study around situations and triggers from the start. It takes more effort but you get insights you can actually act upon!
September 23, 2026

Webinar 8 October - 12:30 PM Predict consumer liking from the sensory and liking data you already have

Discover how to predict consumer liking before producing or testing a single new product.
September 10, 2026

Webinar 22 september - 12:30PM Digital Twins Sensory Experts

Discover how validated digital twins can make expert panels faster, more flexible and cost-effective. We would like to invite you to our upcoming webinar.
August 5, 2026

How to get pricing right, faster

For years, price increases did the heavy lifting for value growth. That window has closed, and getting pricing wrong now costs you volume and/or trust.
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